Founder and host of the event is Zurich based and Zermatt oriented media- and catering company Tom Talent, lead by Thomas Sterchi. Spoundation Motion Picture GmbH is responsible for Marketing and PR services.
The festival takes place under the patronage of Anni-Frid Princess Reuss – the A in ABBA – and Deep Purple founding member Jon Lord. The advisory board includes Solstice Denervaud, founder and owner of Ishtar Music in Lausanne, Urs Leierer, founder and director of the Blue Balls Festival in Lucerne, Ivo Sacchi, Director Universal Music Switzerland as well as Gerold Biner and artist Heinz Julen from Zermatt.
President of the advisory board is Thomas Sterchi.